Online ordering has been making its way into the market for years. Opportunities for every industry to take advantage of the internet’s potential are emerging everyday. The last year however, has forced many businesses to sink or swim in the vast ocean of E-commerce. From grocery and retail, all the way to the medical field; products and services have been made available at the click of a button. This makes function and visual appeal on your website a must for the modern consumer.
According to the Coresight Research U.S. Grocery Survey 2020, 62% of respondents say they expect to purchase groceries online in the next 12 months. Public health concerns have recently accelerated this shift from in-person shopping. There has also been a growing list of reasons for consumers to order from the comfort of their home. Transportation issues like reliance on public transit in urban areas, distance in rural areas, and frictional issues (car repairs, injury, shared vehicles) that affect everyone. Family, social commitments, and personal care already split people’s limited time. Most of all people are growing used to having the world at their fingertips, and companies are rushing to give it to them.
There are an abundance of grocery and food delivery apps for people to choose from. They deliver from a wide variety of stores and restaurants in local areas. Even with such convenience available, there are speciality, diet, and allergen friendly items that can be hard to find. Many customers will remain committed to a certain brand as well, your brand hopefully! Making your brand and its unique options accessible to customers is easy with the right online presentation.
Make your business accessible to today’s shopper. Customers like to research for themselves more than ever, and businesses only have one first impression to make when their link is clicked on. An easy to follow layout with brief, to in depth product descriptions can make the visitor feel well informed in their decision making. Having the option to purchase directly from your site can build trust and a sense of accountability with your brand. Bypassing third party vendors speeds up the process for customers and your company alike.
Streamlined and saving time, direct to consumer purchasing online is here to stay.